The bottle of Peroni beer is everywhere on its website, in every facet also accompanied by food, to demonstrate his populist side because even born and still present in a state that has importance to the food itself.
The Heineken beer is the most publicized, one that invests heavily in sports and music, entertainment in general, and that it therefore wants a money return, in fact the website gives to it a high consideration, more than to the beer, but especially has created a world of higher level than the beer that it is offering. Don't forget that Heineken is a group, with many brands in his possession, then it comes to a company of a certain thickness and therefore power.
Guinness, the most historic of the three brands analyzed, in the website gives a strong position only to its product, it can be seen from the fact that does not have a mobile site, so it has no interest to modernize itself because I think he wants to point out its historicity, the presence in the market for over 250 years, this strength dictated only by the beer that it offering, which in my opinion it is the most delicious of the three that are proposed by the blog.
In conclusion, three different ways of seeing the beer and the world that surrounds it, but i thank them anyway because without them and without their product offering would certainly be saddest every party on the planet! W the beer!!!
Una comparazione davvero molto interessante, soprattutto dato che il tema principale è quello sempre più attuale dei social.
ReplyDeleteThe bottle of Peroni beer is everywhere on its website, in every facet also accompanied by food, to demonstrate his populist side because even born and still present in a state that has importance to the food itself.
ReplyDeleteThe Heineken beer is the most publicized, one that invests heavily in sports and music, entertainment in general, and that it therefore wants a money return, in fact the website gives to it a high consideration, more than to the beer, but especially has created a world of higher level than the beer that it is offering. Don't forget that Heineken is a group, with many brands in his possession, then it comes to a company of a certain thickness and therefore power.
Guinness, the most historic of the three brands analyzed, in the website gives a strong position only to its product, it can be seen from the fact that does not have a mobile site, so it has no interest to modernize itself because I think he wants to point out its historicity, the presence in the market for over 250 years, this strength dictated only by the beer that it offering, which in my opinion it is the most delicious of the three that are proposed by the blog.
In conclusion, three different ways of seeing the beer and the world that surrounds it, but i thank them anyway because without them and without their product offering would certainly be saddest every party on the planet! W the beer!!!